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Spread the Joy of One Green Thing!
Thank you for being part of the release of the book, One Green Thing: Discover Your Hidden Power to Help Save the Planet (Harper Horizon April 19, 2022). We are so grateful for your support. As part of the launch of the book, we are asking all our closest friends and Eco-Heroes to participate in the "Think Beyond Your Age" #onegreenthing challenge on social media.
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The Campaign
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Book
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The "Think Beyond Your Age" #OneGreenthing Challenge
Purpose
The purpose of the campaign is to encourage adults to support Gen Z after the Global Climate Strike by doing #OneGreenThing each day for 21-days to move the needle on climate action. The idea is that a daily practice of sustainability can help shift the culture to support big climate policy solutions.
Overview
The campaign starts on Monday, March 28 and ends on April 18, 2022 - the week of Earth Day and the day before the book launch.
7 Steps for the Campaign
1. Take the Service Superpower Assessment.
2. Download the 21-day action plan for your Service Superpower.
3. Scan it for ideas.
4. Post your #OneGreenThing - it could be as simple as taking a walk outside, sharing a newspaper article, or calling your member of Congress.
5. Tag @heatherwhite @onegreenthing in your posts and use the hashtag #thinkbeyondyourage and #onegreenthing.
6. Recruit three people to join you.
7. Make a plan to join us on April 19, 2022 at 2 pm ET to celebrate the digital book launch with Erin Brockovich and Gen Z activists.
Sample Facebook Post
Sample Text:
TAG: @heatherwhiteofficial @onegreenthing
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Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
DOWNLOAD HERE
Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
Sample Instagram Post
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality.
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
Social Media Templates
Sample Linked In Post
Sample Tweets
TikTok Prompts: Intergenerational Conversation
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality.
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
Other Ways to Promote the Book & the OGT Movement
1. Write a review on Goodreads or Amazon. (It's easy; just click on write a review and please give it five stars!) “leave your review here!”
2. Share a photo of yourself with the book or galley on social media.
3. Talk about with your friends.
4. Encourage friends to pre-order the book anywhere they love to buy books.
5. Share the assessment and your results on social.
6. In a book club, please reach out and Heather will Zoom in!
7. Please let us know if you have any speaking engagements - schools, community clubs, or organizations!
Share with Your Email Subscribers
Include 1-2 sentence intro for what this copy can be used for, and 1-2 paragraphs that could be copy/pasted into a newsletter. This should have:
-book summary language
-call-to-action to learn more about One Green Thing and order your copy today
-Download button to download the 3D cover image
